They haven’t quite gotten to the status of the old Cabbage Patch Kid dolls as far as craziness for holiday demand, but they’re getting there. The early word on sales of the Avs Reverse Retro jerseys, the ones with the Quebec Nordiques-heavy theme, are “through the roof” according to those in the know.
“So far, we can say these jerseys are already in great demand,” Avs vice president of communications, Jean Martineau said.
Since going on pre-sale Monday morning, the jerseys have sold well into the multiple thousands and have been the top-selling Reverse Retro jerseys in the NHL, those close to the situation say. They won’t start shipping until Dec. 1, and right now can only be ordered online.
On the Altitude Authentics team store, some sizes for the jersey are already out of stock – especially the 3XL size. The Nathan MacKinnon 3XL and 2XL jerseys are listed as “sold out” on the Altitude site. There are only five Avs players that currently are listed as having jerseys in their name and number – MacKinnon, Cale Makar, Gabe Landeskog, Philipp Grubauer and Mikko Rantanen – and all are listed as sold out in 3XL.
The Avalanche Twitter feed showed a “heat map” for where sales have come from so far, and the area is extensive:
— Colorado Avalanche (@Avalanche) November 17, 2020
The Avs’ Reverse Retro jerseys have gotten high praise for their look and design. They were ranked No. 1 among all in the NHL by ESPN, with author Greg Wyshynski writing, “The best of the reverse retro collection, and it’s not really particularly close. The Avalanche have tried to remain connected to their Quebecois roots since relocating to Denver in 1995, but this is the most overt use of Nordiques iconography in franchise history. Quebec’s igloo logo and fleur-de-lis trim are remixed with Colorado maroon and blue. … a clean, striking tribute to a franchise’s past — and the most successful blending of old and new among these 31 jerseys.”