Good Thursday to you all. Are you bothered by the fact that the NHL will allow advertisements onto jerseys, starting with the 2022-23 season? As long as they don’t start looking like the ridiculous jerseys of European leagues, I’m OK with it. This was always going to happen, with Covid putting more pressure on NHL revenues and the salary cap remaining stuck in the mud, etc. etc.
The question: what sponsor will the Avs have on their sweaters? No doubt there will be something of a bidding war on this. The fact is, it’s MAJOR exposure for an advertiser. It’s going to be worth big bucks to the teams and the league.
I would say that UC Health is an early contender in the clubhouse for the ad patch, which can either be placed on one of the two shoulders or to the upper side of the logo on the front. They already are a very big sponsor of the Avs.
Some other links from around the league:
- Per ESPN’s Greg Wyshynski, no alcohol, tobacco or porn entities can advertise. Gambling companies can advertise, but only one will be allowed per team (ESPN)
- Jack Eichel put out a tweet today that has the hockey world guessing what it could mean (Yahoo)
- Washington: Anthony Mantha’s sister isn’t quite the goal scorer that he is. Instead, she’s a referee, and she’s preparing to work the 2021 IIHF Women’s Hockey Worlds.
- Florida: Is Sasha Barkov going to sign a hefty new contract when he returns from Florida? Our George Richards hinted at it.
- The Red Wings have bought out veteran Frans Nielsen (Detroit Hockey Now)
- Boston: Bruins still expecting Tuukka Rask to rejoin the team this season
- Pittsburgh: Do the Penguins still have a trade in them before the season starts?
- San Jose: The Sharks, because of state mandates, will require proof of vaccination to attend home games to start the season.
- Top 10 weird and wacky NHL video games (Hockey News)
- First overall pick Owen Power is headed back to the University of Michigan, according to the Buffalo News.