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Dater’s Daily: What kind of ad will Avs have on jersey?, Jack Eichel cryptic tweet has fans guessing



Colorado Avalanche

Good Thursday to you all. Are you bothered by the fact that the NHL will allow advertisements onto jerseys, starting with the 2022-23 season? As long as they don’t start looking like the ridiculous jerseys of European leagues, I’m OK with it. This was always going to happen, with Covid putting more pressure on NHL revenues and the salary cap remaining stuck in the mud, etc. etc.

The question: what sponsor will the Avs have on their sweaters? No doubt there will be something of a bidding war on this. The fact is, it’s MAJOR exposure for an advertiser. It’s going to be worth big bucks to the teams and the league.

I would say that UC Health is an early contender in the clubhouse for the ad patch, which can either be placed on one of the two shoulders or to the upper side of the logo on the front. They already are a very big sponsor of the Avs.

Some other links from around the league:

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