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The cable companies are putting the squeeze on Altitude channel – because they can – and it’s getting ugly




In one corner, we have a network owned by a multi-billionaire, Stan Kroenke, who owns seemingly just about everything in Denver and many surrounding areas. In the other corner, we have three cable TV conglomerates whose monthly bills now closely approximate your car payment and seemingly get a little higher all the time.

David vs. Goliath, this is not.

If you havent heard, Avalanche fan, what’s been going on the last few days, here’s a summary: The “carriage” contracts between Altitude TV and Denver and surrounding’s big three cable providers – DISH Network, Comcast/Xfinity and DirecTV – are expiring and the two sides are, let’s just say, not anywhere close to an agreement to re-up with each other.

In the case of DISH, the contract has already expired and Altitude is NO LONGER AVAILABLE right now. At midnight Saturday, Altitude will vanish from both Comcast and DirecTV if there is no new agreement. This means, of course, that if you have your cable provided by one of these three, and you love to watch the Altitude channel for its programming – which, of course, includes Avalanche and Nuggets games, among other sports – you are…out of luck.

You, the customer, are shut out until they come to an agreement. There has been some VERY strong language used by the two sides toward each other – highly unusual language for the corporate world.

Here’s what Altitude has said about the Big Three:

“For the past 15 years, Altitude Sports has been the proud home network of your Denver Nuggets, Colorado Avalanche, Colorado Rapids, Colorado Mammoth and University of Denver, televising live games, while providing unprecedented behind the scenes coverage of the teams throughout the community. Although Denver-based DISH Network has carried Altitude since the inception of Altitude on September 4, 2004, at midnight on Wednesday, DISH Network dropped Altitude so that none of DISH’s subscribers are able to watch Altitude programming. Comcast and DIRECTV are threatening to do the same this coming Saturday, after fifteen continuous years of carriage of Altitude. These actions by DISH, Comcast and DIRECTV are directly related to contract negotiations with Altitude, and while Altitude has always negotiated with them in good faith and continues to negotiate in good faith, these Big Three media conglomerates want to play by their own rules and are making unrealistic demands on Altitude. Their actions will affect hundreds of thousands of regional sports fans and negatively impact hundreds of local businesses that continue to support their home teams.

Why are these three cable and satellite giants coming together now after fifteen years to block viewers from watching their favorite local teams? In fact, Comcast and DIRECTV, which also own and operate their own regional sports networks that carry their local sports teams, have entered into agreements with regional sports networks throughout the United States, and even here in our very own region, on terms and conditions very similar to those that Altitude has been negotiating for.

The Big Three’s hardball tactics are dumbfounding and disrespectful to their sports-loving customers. Altitude has been an exemplary partner since its launch in 2004, producing and airing thousands of Denver Nuggets, Colorado Avalanche, Colorado Rapids, Colorado Mammoth and DU games. Altitude also telecasts invaluable and award-winning programming otherwise unavailable for colleges and high schools in our 10-state territory. Now the Big Three want to tune out their viewers and turn off our beloved teams and all other Altitude programming. This makes no sense.”

Here is what Comcast said in response:

“We want to reach an agreement with Altitude, but it must be at a reasonable price for our customers,” Comcast said in a statement. “Altitude has demanded significant annual price increases for the same content for years, which has driven up costs for all of our customers in Colorado and Utah, even though most of them do not watch the channel. Over the past year, more than 95% of Altitude subscribers watched less than the equivalent of a game per week. The price increase Altitude is again demanding is unacceptable given the network’s low viewership. We have submitted a proposal to Altitude that we believe reflects the value of its programming and are hopeful Altitude will accept it so we can continue to carry the network for those customers who want to watch it.”

The network’s “low viewership” – ouch. Fire in the hole there.

Personally, this is where Comcast lost me a bit. First of all, the statement says that “95% of Altitude subscribers watched less than the equivalent of a game per week.” Um, Comcast, there are no “subscribers” for Altitude, per se. Altitude is one channel among hundreds that customers get as part of their larger, bundled channel package. (Full disclosure: I’m a Comcast subscriber).

So, that’s bad wording right there. Second, Altitude “subscribers” watched less than the equivalent of a game per week? So, what is that – two hours, three hours? That actually sounds like a fair amount of viewing of one channel per week.

Third, what are the numbers on “low viewership?” Now, let’s be honest: I and probably the majority of you out there don’t watch the Altitude channel much unless the Avs are on. As I sit here and type, the current offering on Altitude right now is a show called “USGolf TV”, and this particular episode is about the golfing scene in…New England. Now, hey, as a native of New England, I actually might want to see a bit of this, just so I can see some of the old homestead maybe. But, uh, yeah, no, that otherwise wouldn’t be on my agenda for TV viewing. Nor would their 2 p.m. scheduled program for today: “Horse Racing: Saratoga Live.”

But that’s with any channel. Of course there’s gonna be stuff during the day we have no interest in seeing. That applies to HBO to ESPN to MTV to the History Channel and so on. But there is stuff we’ll occasionally want to see on those channels, and Altitude is no different. We like the channel because that’s where we can see the Avs.

Unless Comcast can better quantify what “low viewership” means, that sounds like a cheap shot at a channel that is always going to be viewed as “niche” programming. Ratings are always going to fluctuate, based on how good/bad a team is.

Fourth, Comcast wants me to believe they’re looking out for me, as the customer, at a “reasonable price” with this thing? OK, stop guys. Give me a break on that one. I think Comcast’s service has really gotten better in the last couple years, and they put out a much better, easier-to-use product. I used to play the cable switching game all the time, going with one teaser rate for one year with Comcast, then canceling and going with DirecTV’s teaser for the following year, and so on. But I stopped, partially because Comcast has upped their game so much. But it ain’t cheap. My cable bill currently is $190 a month (cable, internet, home security and one premium channel – Showtime).

So, give me a break on this whole taking a stand against Altitude thing because you’re looking out for my wallet. You know what Comcast’s profit was in 2018? According to Forbes, $11 billion. That’s, billion with a B. My initial rate with Comcast was $109 a month for all three two years ago. Now it’s 81 MORE DOLLARS a month.

$20 Dollar Bonus Voucher!

But Comcast, DISH and DirecTV are ALL threatening to dump Altitude at the same time. It’s not just one cable company, it’s three. (Altitude, as we mentioned, has already gone dark on DISH). Optically, that doesn’t look great for Altitude right now. Why would ALL THREE companies seem to have no hesitancy dumping Altitude right now? If I’m DirecTV and I’m OK with Altitude’s terms, but I know my two big rivals aren’t, I’m jumping for joy right now. I immediately start an ad campaign saying, “Hey Avalanche and Nuggets fans, Comcast and DISH just made it impossible for you to see their games, but not here at DirecTV! Join now!” Same would apply to either of the other two cable companies.

But they’re not doing that. All three are ready to dump Altitude. Something doesn’t add up there, as to why.

We don’t know the dollar amount difference in terms right now between the parties, but The Denver Post’s Mike Singer did a nice story on the situation yesterday in which he reported an Altitude exec, Jim Martin, saying, “Comcast made us a proposal which they refuse to budge off of, which proposed 60 percent plus cuts in our rates plus taking us to a sports tier as opposed to a basic package, so we would have 60 percent less per subscriber and we’d have only 15-20 percent of the subscribers that we have now. The reality of professional sports these days is you have to have broad-based distribution or it’s not a viable situation.”

Singer reported that Altitude is seeking only mild rate increases, between six and eight percent over a new multi-year contract, with a freeze on the current rate for the first year of the deal. That doesn’t seem outrageous at all to me, especially with the Avs and Nuggets likely to be good teams the next few years, which should theoretically increase their ratings. And if Comcast really wants Altitude to take 60 percent less than they’re getting now? That seems a little harsh, doesn’t it? I mean, 60 percent?

But the cable companies think they’re in survival mode right now. They know they’re in a world where people are cutting the cord for streaming services, and they’re looking at any way to either save money or make new money. They control the distribution of the channels that can’t or won’t do their own streaming service.

And that’s where Altitude is kind of stuck. They need the cable companies more than the cable companies need them. A lot of you out there – and I’ve said the same thing at times – have said, “If Altitude would just start their own streaming service, for Avs/Nuggets/whatever games, I’d cut the cable cord in a heartbeat. Do it Altitude!”

But as Martin noted in Singer’s story, there just wouldn’t be enough of you out there to make the numbers financially viable on that. We may think a few thousand of us shelling out $5.95 a month so so for Altitude streaming is a lot, and maybe it is for a mom and pop company, but there are serious costs in broadcasting games, on any platform. The number of streamers just wouldn’t add up enough to pay all the associated costs with broadcasting the games and paying the league for licensing and all kind of other stuff.

So, streaming isn’t an option right now. Alas, Altitude is stuck. They need the cable companies, to mass distribute their product. The cable companies have all the leverage, and right now they are using it. Surely, Stan Kroenke can appreciate that. It’s not personal, it’s business. He’s done a few hardball deals in his time too (hello St. Louis Rams fans).

Personally, I like Stan Kroenke (and Josh) and I think they’ve been very good owners of the Avs. They’ve always tried to field the best teams possible, in my opinion, and haven’t been stingy with spending on players. Yeah, the payroll was low for a couple years a few years back, but the team was in rebuilding mode and they were upfront about that.

Stan Kroenke owns his own channel – Altitude, and all the employees who work there – but he doesn’t own a cable company to distribute that channel.

So, unless he buys his own cable company, he doesn’t have the leverage to dictate the terms to the existing cable companies. Altitude isn’t part of a national-regional family of channels either, like many current NHL teams have with Fox Sports/NBC Regional/AT&T. Altitude is kind of on an island by itself. If Kroenke can’t make any deal with the big three cable companies in Denver, his only other alternative would seemingly be to sell Altitude to someone like one of the aforementioned in this paragraph. But Kroenke likes to have 100 percent equity ownership in his businesses. One of the only things he doesn’t have 100 percent equity in is broadcast cable TV.

And so, here we are.

Some of you have theorized, “OK, if there is no more Altitude, I can at least still buy the NHL Center Ice package and see all Avs games from the other team’s broadcasters, right?” I don’t know for sure on that yet, but I don’t think so. I’m pretty sure those “other team” broadcasts would still be subject to local blackouts on Center Ice.

I always think these things will work out in the end. I think we’re all cynical enough to believe that much of this is posturing at the moment, and that some kind of deal will be reached.

But those have been some pretty strong, unusual comments publicly toward each other. Altitude’s first Avs broadcast isn’t slated to be until opening night, so there’s still more than a month before Avs fans have to truly freak out about this. But what if you’re such a hardcore Avs fan that you really love the rest of Altitude’s programming, like their “360” show, or their panel shows where they sometimes talk Avs, or whatever else they offer? If you’re a DISH subscriber, you’re already missing out on that.

And come midnight Saturday, you’re SOL too if you pay Comcast and DirecTV.

Here is the link to a site Altitude has started – Don’t Block My Altitude.

I welcome your thoughts on this issue:

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Adrian Dater - Kiss and Larry Bird fan. Writer with @Gambling and @Bookies, Avs Insider with 104.3 The Fan. Denver Post, SI, Bleacher Report alum, author of seven books.

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Dan Sharpe

I think they could supplement some of the costs by offering a streaming service. Now maybe Comcast wouldn’t allow that with a deal but I think you work out a deal with Cable, and still offer streaming on the side. I honestly don’t know though. I’m not expert on any of this and the cost/legal ramifications.

Richard Gibson

“We may think a few thousand of us shelling out $5.95 a month so so for Altitude streaming is a lot, and maybe it is for a mom and pop company, but there are serious costs in broadcasting games, on any platform. The number of streamers just wouldn’t add up enough to pay all the associated costs with broadcasting the games and paying the league for licensing and all kind of other stuff.” Doesn’t this admission from Altitude basically support the providers position that the ratings aren’t high enough to justify any rate increase, but rather a decrease is more… Read more »

Ron kaufman

Altitude tv states AVs games are blacked out in CO, UT, MT, ID, MT and few other states.
You would have to live in a different time zone pretty much in order to watch the AVs play without altitude TV.

Luke Waggoner

What do you think would be the ramifications of joining something like YoutubeTV? A lot of the other regional sports networks have joined. Is that something feasible?


A few nits – or maybe they’re bigger than nits: 1) “My cable bill currently is $190 a month (cable, internet, home security and one premium channel – Showtime).” That’s not your “cable bill.” That’s your bill for cable, internet service and home security. 2) You seem to be glossing over the fact that Altitude is whining about being ‘blocked’ but is asking for an increase in the fee to carry their programming. In what business that you’re aware of is that fee not passed on to customers? Don’t increases in expenses affect the price of a product? So why… Read more »


Well said. Altitude tv is very unfair to the hockey fans. They’ve monopolized the AVs. The broad cast sucks anyways. Those commentators don’t even know what the hell theyre talking about. During AVs/ flames playoff game, they had the wrong picture for the flames goalie and wrong stats. Pathetic! I immediately switched to NBC sports. Altitude tv has been taking advantage of AVs fans. It’s not even their product. It’s NHL product. I’m glad they’ve been dropped by dish. I hope they get dropped by everyone else and hope they learn a lesson for being greedy and delivering a crap… Read more »


Streaming option doesn’t help us on the Western Slope, when the ONLY way to get high-speed Internet is through Comcast. We’re still considered local enough to get blacked-out, too. I’m going to get screwed if Comcast puts Altitude on an upper tier sports level, as well. 🙁

Rich Solomon

So many folks are begging for stream options, and then I read your bigger picture explanation as to why that might not be the way to go. It’s honestly a good breakdown of it all. However, if Kroenke wants to retain that control, this may be the only option to kick out there in the end. As long as he’s relying solely on large providers to carry the channel, then (as Comcast likes to point out) his subscriber base doesn’t give him strong leverage to make deals. Outside of seasonal Avs coverage, (I do watch 360 when it airs, and… Read more »


I don’t really trust large corporations, or satellite and cable providers, all that much. This doesn’t affect me since I live in Virginia now, but this is terrible for people in the Rocky Mountains. The Comcast number of 95% sounds entirely made up, or they are trying to make their side sound better than it really is. Optically, it looks bad for Altitude, but it really looks like to me that the big 3 cable companies are colluding to force more money out of the small guys. That’s just my 2 cents. Why it’s not happening to any other small… Read more »

Dwayne Hall

As far as local blackout rules go, I do believe they would black out the opposition feed in the Denver/Colorado market. I know when the Avalanche and Stars play I can only watch it on Fox Sports SW through my cable provider. Everything through NHL.TV is blacked out.


I literally only own cable to watch hockey, not sports, hockey. I love sports I can do without sports I cannot do without hockey but I also will not be a schill in this corporate pissing contest.
the greed in this country is very unappetizing


On a side note Adrian why does your website log me off and make me constantly sign in when everything is a favorite on my phone I’ve saved every password in there. Is there something I’m doing wrong or it’s just the platform for the website?


I’ll check the phone settings LOL definitely have “remember me” checked 😁 thanks so much


For someone who IS dependent on NHL center ice.. it is very rare that there is a black out if at all. I have always loved that about Altitude tv. I am not referring to watching the other team’s broadcast but Alt’s. I don’t know about you all, but I would personally think it would be doing half the Avalanche tv experience to lose the crew intact. Keefer, Ryker, JML , McNab, LG needs to return, Conor when he is doing the tv and so forth. Some of you might think their antics detract, but for where the team was… Read more »


For those of you with NHL.TV – I know people who pay for that service and use to get around the blackouts. Last tim I looked, they were charging $30 per year and my friends say they watched every game. Applies to MLB and NFL as well.

Jay Clark

Strong, logical analysis, AD. Keep up the good work – I’m enjoying the new site and love that you have a platform on which to report and write.

Gurvinder Mangat

Why doesn’t altitude tv make their own streaming option along with contracts with the actual sports leagues for their streaming platform such as NHL Game Center, and other streaming TV options like Sling TV, YouTube TV, HuluTV? That way they can have higher revenue. I’m a Comcast subscriber. I pay 20 dollars a month extra just to get altitude tv. That’s pricey and I also pay for NHL gamecenter package to watch other teams play but because of altitude TV I can’t watch the AVs play on NHL.TV (Gamecenter). Which is ridiculous!! and not fair to the NHL fans. Altitude… Read more »


Hulu would be cool… then could cut the cord for good

Jake olson

Well dater, I’d say your article is without a doubt the best thing I’ve read in days there’s actually a bit of hope in there! I too am a Comcast subscriber for a whopping 3 months now and I’m really hopeful that they can reach some sort of compromise without charging me an arm and a leg, It’s certainly not cheap to live here in Colorado anymore so for now cable is a reasonable entertainment expense. I appreciate your insight and perspectives on this debacle! Keep us AVS fans in the loop GO AVS GO!!

John Sidanycz

It’s interesting to me that Dish Network, a Colorado born company, can find a way to add the ACC network(which I assume not many of us in Colorado care about), but can’t find a way to get us our Altitude. Hopefully, this will all work out before the AVS games start.


Simple. ACC Network is owned by ESPN, which is in turn owned by Disney.

Disney has a heck of a lot more leverage as a content provider than Altitude. Plus, ACC Network appeals to the entire country. College sports are WAY more popular than the NHL.

[…] to Colorado Hockey Now, “The “carriage” contracts between Altitude TV and Denver and surrounding’s big three […]

Chris Krauss

“Why would ALL THREE companies seem to have no hesitancy dumping Altitude right now?” Because as much as those three companies are in competition with each other, they are still a cabal of mega-corporations who benefit from their customers really only having the illusion of a choice. Altitude is independent(ish) – a comparatively small player. The big guys are flexing on them because they can’t do it on local carrier conglomerates like Fox-Sports-whatever region. In fact they’d be better off if AltitudeTV vanished completely and the Avs or Nuggets would have to be carried, for instance, by a local Comcast… Read more »

George Melnic

Someone on talk radio recently mentioned the statement 95% of viewers only watch 1 game per week, and that they are complaining their cable fees pay for an Altitude station they don’t watch. There maybe up to 100 stations on Comcast I don’t watch and pay for in my over $200 monthly bill. Altitude attracts viewers for NHL and NBA local teams. Now that they are both ascending, lets keep watching them on Comcast. Work it out!

Sam Robertson

I’d say that 95% of Comcast subscribers that watch 1 game or less a week is actually LOW. There’s no way a run of the mill October or November NHL game is drawing more than a 2.0 or even 3.0 Nielsen rating. Last I saw, a rating point is 16,000 Denver households. That’s a small sliver of the overall paid cable/satellite subscribers. And isn’t Altitude able to avoid the enormous rights fees cable networks pay to teams, since they OWN the teams? Are they paying rights fees to themselves?

Michael Villafuerte

In regards to Comcast’s stand:
Comcast, If this isn’t you (the pot) calling the kettle black! Customers paying more $$$ for channels they don’t watch? How dare you use this as a defense for no longer carrying Altitude. This is your entire business plan. Example: To get the few channels I do watch… which is around 15… I have to subscribe to a package that costs me almost $200.00. That means I’m paying tons of $$$ for 185 channels I don’t watch!!! Please don’t use me (one of your current customers…) as an excuse for what you’re doing!

David G

This really really is bad. Seems they don’t really care about Sports fans at these cable companies. Well there going to get a lot less of my money.

John Eldredge

Right now I cannot watch the Avalanche preseason game. Correct me if I am wrong. I heard Altitude is demanding almost double annual price increase compared to the other sports stations. Also on my comcast bill I pay 8.00 for regional sport fee plus close to $200 a month for cable TV. So come on Altitude and comcast you have around 2 weeks to work things out. Because I will try to find another way to watch Avalanche Hockey, even if I have change companies.

Debra Ortmann

I am now handicapped and it is not possible to attend all the hockey games like we had been doing for about 8 years. I just want some way to access both Avalanche and DU hockey games on my device or by some other method.


Can’t record a streaming game, can you?
Come on Stan – Get it together!!
For your fans!!!!!


I think if one of the big 3 were to announce they had Altitude all the Aves and Nugget fans would jump and chance all thier services! Or would that be breaking the secret agreement they have!


I am an AVID nuggets fan and believe in Altitude. The solution is legislation. If you want a license to be a provider in Colorado you MUST include Altitude in LOCAL channels. Local channels are a requirement. If we were in LA or Boston or another big city the local network would have picked up the Avs and Nuggets and we get them for free in LA etc. we need legislation.


We also need to remember how much money the Avs and Nuggets have lost this year (down 70%) to but players and salaries!

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